IMMERSIVE MEDIA THAT BRINGS YOUR BRAND INTO FOCUS.
Stories that bring people closer.
We create visuals that do more than show a place or product. Our thoughtful production translates how your brand is experienced.
Atmosphere, details and small moments transform into stories people connect with.
FOR BRANDS IN:
APPAREL
We’re your partner from first idea to final delivery, making the creative process intentional, collaborative, and true to what makes your brand distinct.
Creative from concept to final frame.
PHOTO
PHOTO
Destination, hospitality, lifestyle, product & campaign imagery that feels lived-in & tailored to experience.
MOTION
FILM & MOTION
Short-form brand films & moving stories that create atmosphere, emotion & a sense of place.
SOCIAL
SOCIAL MARKETING
High quality content shared strategically to an engaged community to market your brand.
CAMPAIGN STORYTELLING
Visual direction & cohesive asset creation built around what makes a brand matter.
CREATIVE PARTNERSHIP
A collaborative process from early ideation through production, editing and delivery.
Thoughtful design.
Organic process.
01 ALIGN
We’ll work together to understand your brand, audience and campaign goals; then find the story we’re telling.
02 SHAPE
Our team builds a clear creative direction and production plan around our initial concept.
03 CREATE
Production on location with intentionality to capture real moments and small details.
04 DELIVER
After refining assets, we deliver our work so that you can start telling your story.
VISUALS YOU CAN FEEL.
Explore some of our selected projects.
UNBIASED WELLNESS / 01
THE PROJECT: Everyday approachable luxury.
THE SOLUTION: Visuals that feel lived-in.
GREAT CANADIAN STORIES / 02
THE PROJECT: Sharing local Canadian stories.
THE SOLUTION: Cinematic, emotion-led video.
DESTINATION RELAXATION / 03
THE PROJECT: Slow living destination retreats.
THE SOLUTION: Details that take you there.
A Creative Partner,
not just a camera.
Danielle Eagleson
Lucent Collective Owner & Production Lead
Lucent Collective is built around noticing the small details; of people, places and the feelings that make a moment meaningful. The goal isn’t simply to create something beautiful. It’s to tell a story that stays with you.
With Lucent, you get a customized team of creatives that care deeply about our craft, clients and the stories we tell.
After refining assets, we deliver our work so that you can start telling your story.
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"We've had the pleasure of working with Danielle for over seven months. What started as a three-month contract quickly turned into a longer partnership because we were so impressed with her work. Danielle has a natural ability to step into a shoot, understand our vision, take the lead, and offer creative recommendations along the way. Her editing style aligns beautifully with our branding, and she's always quick to incorporate feedback. I always feel confident on shoot days knowing I can trust her to take the reins without needing much direction. She's talented, knowledgeable, and collaborative, and has been a great resource in helping us elevate our photography and content."
Sarah MacNeill, Digital Marketing Manager
Basecamp Resorts, Everwild Nordic Spa & Hotel
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“Danielle was amazing to work with and we are so pleased with the results. We know she put her heart into each deliverable - but beyond that we appreciate her proactiveness, nimbleness and collaborative attitude. We look forward to working together again! Thank you!
Renata Johnson, Digital Marketing Manager
Four Seasons Resort Punta Mita & Naviva®, A Four Seasons Resort, Mexico
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"Our experience working with Danielle was a pleasure from A to Z. She went above and beyond with deliverables, took direction and feedback well, and ultimately, you can tell that she has buckets of passion for what she does. We highly recommend supporting this up-and-coming talent.
Julia Bouterakos, Communications Officer & Project Coordinator
GoRVing Canada
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"Danielle was instrumental in the success of the EOS R Roadtrip with Canon Canada for its second year in the market. Her personal photography background and technical skills were a true asset on-site and integral to enhancing the guest experience. Her work ethic and dedication over the 1 month road trip is what our team strives to find in those we work with. Thank you Danielle, we couldn't have done it without you!
Brooke Jamieson, Account Director
7 Communications, Canon EOS R Roadtrip
